Hotel Merkur

47 Zimmer
PMS: protel
datenströme happyhotel gestaltungselemente
datenströme happyhotel gestaltungselemente

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Ich bin Matthias Hirsch vom Hotel Merkur in Baden-Baden. In der heutigen Hotellerie ist ein professionelles Revenue Management meiner Meinung nach absolut unverzichtbar geworden. Die Marktbedingungen ändern sich einfach zu rasant, um Preise auf lange Sicht optimal und manuell zu steuern.

Habt ihr bzw. wie habt ihr Revenue Management gemacht, bevor ihr auf happyhotel umgestiegen seid?

Die manuelle Preispflege wird den schnellen Marktveränderungen heute nicht mehr gerecht. Wir haben nach einem System gesucht, das uns im täglichen Betrieb entlastet, uns hilft, wettbewerbsfähig zu bleiben, Marktchancen gezielt zu ergreifen und am Ende unseren Umsatz spürbar zu optimieren.

Wieso habt ihr euch für happyhotel entschieden?

Ausschlaggebend war die extreme Benutzerfreundlichkeit. happyhotel ist absolut intuitiv zu bedienen. Die vom System generierten Preisempfehlungen sind leicht verständlich und lassen sich im Alltag unkompliziert und schnell in die Praxis umsetzen.

Was gefällt dir am besten an happyhotel? Welche Funktion erspart dir gefühlt am meisten Zeit?

Das System vereinfacht unsere tägliche Preisgestaltung erheblich und hat sich als wertvolles Werkzeug etabliert. Auch wenn wir uns für die Zukunft eine noch prominentere Platzierung und stärkere Gewichtung der verfügbaren Zimmer im Preiskalender wünschen – gerade für kleinere Häuser –, liefert die Software auf ganzer Linie ab.

Habt ihr schon erkennbare Mehrumsätze gemacht und wenn ja, um welchen Prozentsatz habt ihr euren Umsatz durch happyhotel steigern können?

Die Optimierung unserer Umsätze läuft hervorragend, was sich auch in unserer 5/5-Sterne-Bewertung beim Return on Investment (ROI) widerspiegelt. happyhotel hilft uns täglich dabei, das Beste aus unseren Raten herauszuholen. Für uns ist die Software eine klare 10/10 und eine absolute Empfehlung.

Matthias Hirsch
Inhaber bei Hotel Merkur Baden-Baden
Background information

Das Hotel Merkur ist ein zentrales 3-Sterne-Superior-Hotel in der weltbekannten Kur- und Kulturstadt Baden-Baden. Unter der Leitung von Matthias Hirsch setzt das traditionsreiche Stadthotel auf happyhotel, um in einem hochdynamischen Marktumfeld agil zu bleiben. Durch die automatisierten Preisempfehlungen sichert sich das Haus maximale Wettbewerbsfähigkeit bei minimalem manuellem Aufwand.

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