The blog for the hotel industry

A practical guide to choosing revenue management software that genuinely fits your hotel: what to look for, how different systems turn data into pricing decisions, how to run useful demos and how to compare providers consistently.

A practical introduction to hotel revenue management covering demand, forecasting, pricing, inventory and distribution, plus common mistakes, a revenue management checklist and a handy glossary to use as an ongoing reference.

Comparing RMS feature lists won't tell you which system fits your hotel. This guide walks through what actually matters: integration, forecasting, transparency, automation and control, plus a weighted scorecard to compare providers fairly.

Concerts, trade fairs, festivals and local events can shift hotel demand fast. Learn how to spot event-driven demand early, which signals actually matter, and how to price event dates without guessing or simply copying your competitors.

happyhotel's Pricing Transparency feature shows the demand, events, competitor prices and settings behind every room price recommendation, so you can understand not just the final price, but exactly how and why it was reached.

What does a hotel RMS actually cost once you add integration, setup and add-ons, and how much value does it need to create to pay for itself? A practical guide to RMS pricing, ROI, payback and break-even for your own hotel.

Large hotel chains often seem unbeatable – but they have a weakness: they are sluggish. In our latest Terrace Talk, learn how private independent hotels use artificial intelligence and targeted automation as an "AI engine" to bureaucratic

Successful hoteliers share clear patterns in how they work: data-driven decisions, proactive pricing strategies and consistent automation. We show you which strategies genuinely lead to more revenue and more efficient hotel operations.

The hotel industry is facing a digital transformation — and anyone who invests now benefits twice: from more efficient processes and attractive government subsidies. In this article, you will find out which funding programs exist for hotels, how to

Booking.com: make the most of the opportunities and know the risks. How far does Booking.com really take your hotel? We break down its reach, ranking factors and commissions — and show how to steer with a channel manager, not become dependent.

Revenue management has long been more than just a strategy for hotels — it is a decisive success factor for more turnover and better occupancy. But as modern technologies automate more and more processes, the question is: W

Revenue management is a key tool for boosting sales. However, there are significant differences between city hotels and holiday resorts. We’ll explain what these differences are and what you should focus on to optimize your revenue strategies effecti

Deciding where to stay for your next vacation isn’t easy with so many alternatives. Google is the first stop for most travelers when searching for a hotel. Besides price and location, reviews are increasingly playing a decisive role in the decision-m

Corona has changed all of our lives, both privately and professionally. The last two years have turned behavior on its head and brought many restrictions, but also opened up new digital opportunities — especially when it comes to travel behavior

Bridging aid III has been extended until 2023 and includes a generous digitization subsidy. You should definitely apply for this! In this blog post, you will learn how to get the digitization bonus and how to happyhotel free of charge for a year

Revenue management in the holiday hotel industry. In #happyTalk04, we talk to Markus Seemann from 9seemeilen Hospitality about revenue management in the holiday hotel industry. It is primarily about why — contrary to common clichés — Revenue Manage

In #happyTalk03, we talk to Max Toth from Abasto Hotels about strategic pricing when demand is very high, the influence of the European soccer championship on prices in Munich and Max's relationship with OTA's as a former OTA employee.

In the second HappyTalk, we talk to Pierono Di Sanzo about his pricing strategy in current times. Pieriono is an experienced hotelier with an affinity for revenue management. He is managing director of the health resort in Freiburg (Dorint Therme

In an interview with hotel whisperer Andreas Rhein about revenue management after the crisis: What matters for your pricing! Position yourself correctly, strengthen direct sales, and build customer loyalty. Here’s how you can make it work for you.

The first digital trade fair in 2021 is over! Contrary to the actual two-year trade fair rhythm, Intergastra announced an unscheduled intergastra in November 2020 for mid-March 2021. Expectations for the virtual format of the peaks

That’s why it’s crucial to be fully prepared when things pick up again. We’ve created a helpful checklist for you to review before getting started. Let’s learn from summer 2020 and ensure we are ready for the new start with confidence and efficiency.

Understanding revenue management is one thing; applying it is another. Learn how to start hotel revenue management in five practical steps, from rate structure and pricing boundaries to demand signals, pickup and a repeatable process.

Many of us know the problem: while the PMS system can quickly show how many new bookings came in, it’s harder to determine the exact period, the booking channel, and the workload for that period. This makes it difficult to gain a full overview.

The effects of the coronavirus are being felt in all sectors and industries. But the tourism sector in particular is being hit hard. Not only are quarantine regulations affecting entire countries, such as Italy, France and now also

We’ll explain what a revenue manager does and why they are crucial in a hotel. But how do you become one, and what skills are needed? The key question is, will this job still exist in the future, especially with automation on the rise?

In the meantime, without OTAs, many hotels would struggle with bookings, as the trend is shifting toward online platforms. But why is that? Is it bad? And how can you, as a hotel, establish your own booking process and long-term marketing?

Nowadays, every hotelier is faced with the decision to market their hotel online. The desire for more bookings, building up a network of regular customers, more conferences and individual packages drives them to the Internet. Whatever a hotelier e

Increasing turnover is the goal of all hotels. You can spend money on marketing to boost occupancy, but there's an easier way. The right pricing at the optimal time, combined with proper hotel calculations, can help you increase turnover effortlessly