Optimized prices with the Rate Shopper
With our integrated rate shopper, monitor your competitors and analyze your market demand.
Keeping track of competitor prices manually every day seems impossible. If you don’t adjust your rates regularly, you risk losing valuable revenue and becoming uncompetitive – but daily price comparisons take up a lot of time. With the rateshopper from happyhotel, you can monitor competitor prices automatically and see at a glance where your hotel stands in the market. Our algorithm analyzes current market rates in real time and provides you with daily price recommendations. This way, you can easily and strategically optimize your pricing – for more revenue with less effort!
What is a rate shopper?
A rate shopper monitors your competitors and compiles valuable market data. You'll gain insights into market demand and the pricing strategies of other hotels.
The rate shopper is a tool that helps hotels automatically track competitors’ room rates in real time. The collected data allows you to identify market trends and competitor strategies in order to optimize your own pricing.
With the rate shopper, you can better understand market movements and quickly spot when your prices are relatively high or low for certain dates – allowing you to respond strategically.
Valuable Insights with the Rate Shopper
✔️ Analyzed booking data from OTAs provides you with valuable insights
✔️ What are your competitors charging?
✔️ How strong is regional demand?
✔️ What pricing strategy does your competition follow?
These insights help you position your hotel in the best possible way in the market.
Kostenlose Vorlage zur Preisbeurteilung herunterladen ⬇️
Insights from the rate shopper
Analyzed booking data from OTAs gives you exactly the insights you need:
What are your competitors charging? How strong is the regional demand? And what pricing strategy do others follow?
These insights help you position your hotel strategically in the market. To ensure accurate and up-to-date pricing data, we work closely with our partner Lighthouse. Thanks to a direct API connection, competitor prices from various OTAs like Booking.com, HRS, and brand websites are updated daily. Multiple channels can be monitored and analyzed to help you stay competitive – in real time.
Benefits of a Rate Shopper
To calculate your room rate, simply follow these steps:
Optimization based on market data and competitor analysis
💡 Understand market demand and make smarter decisions
With happyhotel, you always have the market in view. Compare your room rates with those of your direct competitors, identify daily trends, and understand the current demand situation. Cross-check external market developments with your internal hotel data and weigh the relevant factors influencing your pricing strategy. This allows you to make well-informed, strategic, and dynamic pricing decisions based on up-to-date market insights.
Pro tip: With the Rate Shopper, you can quickly detect special offers and discount campaigns from competitors. This enables you to plan your own promotions more effectively and create competitive offers—without having to undercut on price.
📈 Our algorithm provides you with smart price suggestions, but the final decision is always yours!
Boost your revenue
Our algorithm integrates the analyzed market data from the rate shopper directly into your pricing suggestions, ensuring your room rates align with both guest booking behavior and current regional demand.
This keeps your hotel permanently competitive, as you can continuously adapt your prices to actual market conditions.
Maximum revenue with optimal occupancy:
📈 Identify high demand in time and raise your rates strategically.
📉 React flexibly to low demand to improve occupancy when needed.
By detecting price fluctuations early, you gain a clear pricing advantage:
You stay one step ahead of your competitors, increase direct bookings, and secure maximum revenue with minimal effort.
Zeitersparnis durch Automatisierung
Manual price comparisons on OTAs like Booking.com or Expedia are a thing of the past.
With automated pricing suggestions and the direct integration of the rate shopper into your revenue management system, you can optimize your rates efficiently – without extra effort. This means you can fully focus on running your hotel while we take care of the market analysis for you. For hotels that rely on dynamic pricing (like with happyhotel), a rate shopper is a powerful addition to make well-informed pricing decisions.
Kostenlose Vorlage zur Ermittlung der Preisabweichung herunterladen ⬇️
FAQs
We've Got the Answers to Your Questions
and convince yourself
Forget manual price adjustments. With happyhotel, you can maximize your income without constantly checking prices.
