Hotel Illuster

60 rooms

PMS: apaleo

datenströme happyhotel gestaltungselemente

datenströme happyhotel gestaltungselemente

Please introduce yourself briefly and tell us what makes your hotel or host role stand out.

‍I am Aydin Cetin, front office manager in HOTEL Illuster in Uster. Our hotel follows an “urban & local” concept in which we value modern processes and a strong local presence. In my role, it is important to me that we use technological tools that help us remain agile and competitive in the market environment.

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Did you or how did you do revenue management before you switched to happyhotel?

‍Before using happyhotel, we were looking for a better way to keep an eye on the market and our competitors. It was important for us to move away from isolated decisions to a well-founded overview of the pricing structure in our area in order to be able to place our own rates more strategically.

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Why did you choose Happyhotel?

‍A key factor was seamless integration with Apaleo and the ability to track the pricing of competing hotels directly in the system. For a house with 60 rooms, this market overview is essential in order to be able to react quickly to changes and not to give away booking potential.

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What do you like best about Happyhotel? Which function feels like saving you the most time?

‍We like competitor tracking the best. It gives us a clear overview of the market and allows us to adjust our own prices accordingly. This transparency helps us to remain competitive at all times and saves us time for manual price comparisons on external portals.

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Have you already made any noticeable additional sales and if so, by what percentage have you been able to increase your turnover through happyhotel?

‍Thanks to the improved market overview, we can control our prices much more precisely. We use the system as a helpful support for our pricing strategies and appreciate the speed with which we can now react to market movements. It is an important tool for us to strengthen our market position in Uster.

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Aydin Cetin

Front Office Manager at HOTEL illuster

Background information

The HOTEL illuster - Urban & Local in Uster (Switzerland) combines urban design with local hospitality. With 60 rooms and a modern IT infrastructure based on apaleo, the team under Front Office Manager Aydin Cetin relies on happyhotel to optimize earnings through precise competition monitoring and agile pricing strategies.

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