In conversation with Florian Röhrig, the operator of the Ulm Münster Hotel

Please introduce yourself briefly and tell us what makes your hotel or host role stand out.
Hi, I'm Florian Röhrig and have been the operator of the Ulmer Münster Hotel with 22 rooms since 2014. My team and I are pleased to present to guests from all parts of the world a beautiful, privately run hotel in a prime location on Ulm's Münsterplatz.

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Did you or how did you do revenue management before you switched to happyhotel?
Yes, I have worked with revenue management since 2016. Prices sometimes had to be adjusted manually on a daily basis. After some time, I became aware of happyhotel and I was particularly impressed by the simplicity of the system and the personal support. As a result, I currently operate two houses in Ulm.

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What were the decision criteria for Happyhotel?
It is easy to use. In addition, you are very well supported by Happyhotel's support and only a little manual readjustment is required, which of course saves me a lot of time. The price is also absolutely fair for the features that happyhotel offers.

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How does Happyhotel make everyday life easier for you?
The system recognizes booking behavior in good time and, of course, also draws on previous year's figures. This means that manual adjustments are hardly necessary and at the same time the result is increased.

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Which feature do you like best?
The pick-up report in the morning. Here you can see exactly what happened the day before and what the next few weeks will look like. That makes a lot of things easier.

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What does the dynamic pricing process look like for you NOW?
The system recognizes demand and automatically adjusts prices. Here, it is often the small price adjustments that have a positive effect at the end of the year.

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How has your average working day changed since the integration of happyhotel?
I used to spend 1-2 hours a day working on revenue management. With happyhotel, it is now only around 15 minutes a day.

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What do you like best about Happyhotel? Which function feels like saving you the most time?
If necessary, the adjustment of prices. This is because this adjustment is automatically transferred with the deposit for the other room categories. In addition, that you can switch from one hotel to another within the system without the hassle of logging in and out.

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Have you already made any noticeable additional sales and if so, by what percentage have you been able to increase your turnover through happyhotel?
Yes, we have definitely been able to increase sales and have also succeeded in increasing the length of stay of our guests. Among other things, this eliminated a lot of housekeeping work and the processes at reception have also become correspondingly more relaxed.

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What are your personal tips for future users of happyhotel?
After a free trial period, I was convinced of happyhotel. You can rely on the tool and let happyhotel manage the permanent control of prices, etc. with a clear conscience.

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What do you want for Happyhotel's future?

Continued good and successful cooperation on equal footing.

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Digitalization in the hotel industry — what should a hotelier start with?

Revenue management, channel managers, and a digital guest journey. These three things make things immensely easier and are an integral part of today's world.

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What is your most important tool?

My entire team!

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